7 indicators that your sales strategy isn’t working
Is my sales strategy clear? This vital question is what all business owners, entrepreneurs and marketers should be asking themselves on a regular basis. Without a clear sales strategy, the risk of misinterpretation, miscommunication and costly errors increases dramatically and can cause serious problems.
With a clear plan, you can ensure every member of your team is operating on the same page and that they are following the same priorities, measurable processes and targets, leading to the path of success. Today, we’re going to take a look at seven key indicators you can use to tell if your strategy is clear.
Look at past performance
It’s completely impossible to plan and organize an accurate sales strategy if you haven’t looked at past performance. These statistics are a clear indication of what you’re doing right and what you’re doing wrong. Without referring to and analyzing this information, your sales strategy has no foundation on which to be built.
Define your target market
When you’re trying to sell a product or service, it’s important to know exactly who you’re selling to. Without this information, it becomes challenging to know what kind of approach you’re going to take, what kind of marketing channels you’re going to use and what kind of content you’re going to produce.
Hold those accountable
Regardless of whether or not you’ve set clear targets and goals, if you’ve got a murky sales strategy, you’ll find that it’s difficult to hold people accountable for their actions. For example, if you’re using a team-based selling where some members are high-performing and some are not, it’s unfair and unjust to group everybody together.
“Low-performing members need to be held accountable for their actions, and this should all be easily measurable based on the information in your sales strategy” – explains George Rojas, a Sales Manager at Assignment help.
Set clear goals and targets
This may seem like the most obvious component of a successful and clear sales strategy, but you’d be surprised just how many businesses miss this or don’t understand the meaning of a crystal-clear sales target.
For this process to be effective, it’s essential that you get your teams together to set the targets and goals as a group. Not only is this the ideal way to get everybody on the same page, but you can set realistic goals that everybody can obtain together, rather than outlandish targets that your teams laugh at.
Manage your time properly
One of the most important aspects of a sales strategy that many businesses miss frequently is the timeframe in which things need to be completed. For example, let’s say you have a long-form highly invested in article be launched on Valentine’s Day to boost your sales.
While you may think this is an accurate deadline, you need to be more specific. You should detail when you want the first draft completed, the editing process, the proofreading process and everything else in between.
Regarding your sales strategy, every part of your process needs to be managed accurately so you can ensure that things will be done on time and hold teams accountable when things aren’t completed.
If a team does get behind, for example, the content creation team, you can always outsource tasks like this to writing services like Essay Roo or UK Writings, enabling your teams to focus on more critical aspects of their job.
Are people asking you for more information?
Even in the situation where you believe you may have been as transparent as possible in your sales strategy, a clear indication that you haven’t is when members of your team are asking questions or for more clarity on a specific aspect of the strategy.
When you’re detailing your strategy, you can’t just include your sales team; you need all your teams to come together. Every individual needs to know what they are doing and how their job contributes to the goal. This will give you a laser-sharp strategy that has minimal room for error.
Create a clear and actionable plan
The final step and consideration to think about is the actionable part of your sales strategy. This means breaking down the goals and targets that you’ve set above into manageable actions for your team to follow.
For example, if you need to make 1,000 sales a year, that’s just over 19 sales a week. If you have ten sales reps, they need make two sales a day to hit this target. With a detailed and actionable plan like this, everything becomes crystal-clear for your team since they’ll be clear goals on what to aim for.
There are many indicators to know whether or not your sales strategy is working for your business. Continue to work on these as your sales strategy progresses to make sure that nothing changes and that the entire sales team remains focused. If you can turn these indicators around then you will make your business a great success.