Social Selling is an engagement game. To be effective, you need to think like Nir Eyal, author of “Hooked.” Apps like Tinder, Snapchat and Instagram all have ‘The Hook Experience’ in common. The Hook Experience refers to the model of manufacturing desire with four repeating steps: Investment > Trigger > Action > Reward.
Now imagine, if you can apply this method to social-selling. From my own personal experience as a social seller, here are 3 effective habits to engage prospects in a chaos of social noise.