When it comes to prospecting and sending cold outbound email, sales enablement content is your best friend. Targeted collateral sets your cold outbound email apart by showing that you understand your prospects and what type of content matters to them.
Sales enablement content is so important for the buying journey that your sales and marketing teams should be thinking about your buyer personas and the different types of targeted content to support prospects throughout their buying journey before you build your first lead list.
By aligning sales and marketing, your prospecting and cold outbound email strategy is targeted around the messaging you plan to share with these prospects. This alignment forces your efforts to be strategic.