“CRM” may be one of the most overused buzzwords in the techsphere — however, these tools are 100% necessary in modern business. CRM tracks communication at every touchpoint while managing contacts, analyzing data, improving customer retention and driving sales growth.
As technology has advanced, CRM has also evolved to arm businesses with the capability of targeting customers and vetting other potential opportunities. However, CRMs are capable of completing more tasks than most people may be aware of.
Let’s take a look at a few ways businesses can utilize CRM outside of sales and still extract value for business: