Congratulations! Your efforts in developing engaging content and pushing interesting ideas has netted you prime earned media exposure. The question now is, how can you sustain the benefits from your successes and translate this into consistent sales growth?
There comes a time after every instance of positive press where the initial buzz begins to dissipate, and business leaders are left wondering how to continually leverage it. That’s why it’s important to have a cohesive strategy for maximizing your mentions and turning them into prolonged opportunities for sales conversions. Over 80% of tech buyers have indicated that earned media content is the most influential factor in their buying decisions, so you need a concrete plan for getting your press mentions in front of the right eyes for as long as possible.