A funny thing happens when you Google the phrase "hit send" ... You get a page chock full of anxiety imagery. Alert-red send buttons looming tall over pixel-y pointer fingers. A punched-through computer screen, a furrowed brow, a fiery Arnold meme (huh?).
We're no strangers to the notion of a scary send button. As this little Google visuals experiment proves, the world is pretty much on board with the fact that sending is nerve-wracking and, like death and taxes, there's really nothing for it.
But what if you could know exactly what happened after you hit send? If you're prone to post-send panic, exactly what unknowns consume you?
Would it soothe your nerves to have the answers at your fingertips? We figured it couldn't hurt! And just like that... Document Analytics. A question-answering, fear-absolving reality in PandaDoc.
It works like this. Send a doc like you usually would, open it up, then hop on over to the Analytics tab. You'll see when the doc was opened, how many times the recipient viewed it, and how long they spent on each page.
Pretty straightforward, right? What's amazing is the possibilities this presents for you, the sender of actionable documents. Suddenly, can see your recipients' priorities, interests, must-haves, and deal-breakers, all clear as day.
Go ahead, log in and look at the docs you've sent. Sit back and use your imagination; let the stats paint you a picture of what was going on in your recipient's mind as your message materialized on their screen. Were they waiting for your message? Did they scroll right to the end, eager to sign? Did something shiny (maybe that kick-ass graph or perfect paragraph) catch their eye halfway through? Did one part confuse them and drive them away?
Notice the patterns. Perfect your docs. Really put yourself in your recipients' shoes.
About Christy Delehanty
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